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Our Approach to Investing

At Ferris Capital, our investment approach is built around a proven methodology and anchored in client-centered beliefs. It’s an approach that minimizes conflicts of interest and puts our clients' interests ahead of our own. It’s an approach that values simplicity, efficiency, liquidity and asset allocations based on real valuation. An approach that emphasizes long-term risk/return profiles versus investment styles. An approach that measures success, not by absolute returns but, by risk-adjusted returns.


clear-eyed investment

Wealth is the direct result of hard work, clear-eyed investment decisions and a disciplined process.

Asset Ownership

The best way to build wealth is through asset ownership, by participating in public and private markets over time.

asset allocation

Many investors mistakenly believe that traditional asset allocation and investment diversification will eliminate the risks directly related to poor investor behaviors.

Better results

Ferris Capital has built a framework that successfully manages client assets and eliminates poor investor behaviors; we believe this leads to better results.


We use low-cost ETFs, mutual funds, individual bonds and stocks to build custom portfolios that are aligned with and support our clients' broader financial plans and goals. The Ferris Capital investment team seeks low fees, efficient investment vehicles and, when they offer more value than an index or ETF, best-of-class fund managers.