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Investment Philosophy

Fifteen years ago, David Ferris walked away from a lucrative position at one of the big Wall Street brokerages. He did it because he wanted to create an environment that put the client first. That minimized conflicts of interest. And because he wanted to help his clients win. That’s why Ferris Capital is a fiduciary for its clients. That’s also why we don’t sell products the way broker dealers do. Instead, we create long-term financial plans built agnostically around the investments that make the most sense for you. Instead, we provide advice that gives you peace of mind. With no bias, no commissions or transaction costs. Around here, that’s what we call winning.

The Principles We Apply To Every Portfolio

Simplicity

Simplicity

We don’t invest in strategies we don’t understand. Limiting your portfolio to a small number of diverse investments enables better decisions faster. 

Indexing

Indexing

Indexes and passive investing in efficient markets tend to outperform active managers. We only employ active management when it offers specific, long-term value above and beyond the benchmark index. 

Low Costs

Low Costs

We avoid paying to access any market better served by low-cost ETFs and/or Indexes.

Tax Loss Harvesting

Tax Loss Harvesting

Markets don’t rise or fall in straight lines and losses accrued during a downturn, however brief, can be beneficial from a tax perspective. In some cases, even desirable. Knowing how to use capital losses can be of great value to the taxable investor. 

Liquidity

Liquidity

Illiquidity carries significant risk and we generally only use it to access areas of the capital markets that are otherwise inaccessible via public exchanges. 

Valuations

Valuations

We don’t believe in chasing hot stocks or following the herd. We believe changes in asset allocation should be determined by valuations and that the best investments make sense on a valuation basis.