* We find
stocks you aren't likely to find on your own. We focus the bulk of our research efforts on micro cap
deep value opportunities. These stocks are rarely covered by any Wall Street analysts, newsletters, websites or
any other typical stock-picking information source. You are unlikely to find them in the 13F filings of most hedge
funds. They generally don't come up on screens based on simple metrics like EV/EBITDA, PE ratio or Price to
Book ratio.
* We buy, sell and hold based solely on value.
Peter Lynch once said the secret of investing in stocks is not to get
scared out of them. Warren Buffett said you have
to be greedy when others are fearful, and fearful when others
are greedy. That's exceedingly difficult for
most investors to do. Most people never make money in stocks, because
they get scared when stock prices fall,
and they sell instead of buying more or holding. We tend to hold or buy more
when most people are scared and selling.
* We hold stocks longer. Most investors are too skittish.
They run up huge expenses buying and selling. They don't
stay in stocks long enough to make money. Take
a look at any stock price that has gone up 500% - 1000%. In
almost every case, it took at least a few years to
do so. It's been my experience that you make the biggest gains not
through timing, but by holding the right
stocks for longer than most people are willing to hold them.
* We do our
own deep research. Most mutual funds get poor returns because they don't do their own research. They
rely on Wall Street research, which isn't even real research, but simply sales pieces dressed up like research.
Most investors
- professional and individual alike - know little or nothing about the stocks they buy. We do our
own deep research, which
often includes multiple visits with management. Our deep knowledge of the businesses
we invest in gives us the conviction
to hold or buy more when share prices fall. It also can help us learn when
to get out of a bad position without having to
wait for the share price to fall.
*
We only buy stocks when we believe they're cheap enough. We only buy stocks when we believe they're
selling at a large
enough discount to our estimate of intrinsic value. Finding good businesses isn't enough
by itself. You have to know they're
worth, and you have to pay significantly less than that.
* We invest in quality businesses. Most micro cap stocks are pure garbage. They're
fly-by-night operations which simply
aren't good enough for us to invest in. In our opinion, most of them
should never have gone public to begin with. We only
buy stocks that have good management teams, and which own
solid tangible assets, or which have profitable cash flow positive
businesses.
* We
don't let the recent past dictate our view of a business's future prospects. Recent history dominates
most people's
thoughts about their investments. If a stock has gone up recently, they feel good. If
it has fallen recently, they feel bad.
If commodities have gone up, they buy commodities. If XYZ mutual
fund goes up, they buy it. They are forever jumping from
this to that investment, based on near-term recent performance.
We don't behave that way. Our view of a given security is
based on our assessment of the financial condition
of the company, our opinion about management, and our beliefs about
the company's future prospects. Sometimes,
when the recent past for a stock has been bad, that's when we start thinking maybe
the future won't be as bad.
To sum up, Ferris Capital seeks to do for investors what we believe they generally tend to have the
most difficulty doing for themselves:
trade little;
hold for the long term;
buy and/or hold when others are panicking and selling;
be selective about the quality of business, assets and managements
invested in;
and perhaps most important of all, to insist on buying only those securities we believe are significantly
mispriced.